Wednesday, 4 July 2012

WHY DO YOU NEED PUBLICITY? YOU NEED EXPOSURE!


If you want people to know about something, you have to tell them. People tend to patronize brands that they know and trust. There is no suitable means to showcase what you offer than to spread the word fast with public relations/publicity. 

As a matter of fact, when launching out a new product or service, the best bet to generate a reasonable amount of attention is a properly planned PR campaign; Advertising at this point will not be effective at all.

Public Relations create credibility! There is nothing like getting information from a widely read newspaper, TV show, radio program. It can never be compared to placing and advert. I am not saying that Advertising does not have its role to play in brand building, but you really cannot do without public relations.

With the efforts of SLEEK PR, we will expose you to all kind of media and the chance to tell the world what you think they should know.

We all know what publicity can do for our business, profession, NGO e.t.c. but incase you don’t, am going to let you know on a few secrets. Good publicity can help you:

·        Create awareness
·        Position you as an expert in your field
·        Launch a new product- without Advertising
·        Establish your brand in the mind of your target audience
·        Drive sales
·        Correct wrong impressions about you or your organization
·        Build credibility.

GOOD PRODUCT-GREAT PUBLICITY-GREAT BRAND
Some businesses have the greatest product but how come no one ever hears about them?  Some artistes are so good at what they do but you wonder why they are not known!  The answer is having a good voice, movie, product is never enough. Without publicity any good idea is like a light hidden that can never be seen.

At SLEEK PR, we understand the importance of Publicity to your business and how busy you are to do all the work yourself. Developing and implementing an effective PR campaign can be time consuming and tedious but we can take that pain away, save you time which of course is money.

We utilise the power of publicity to generate buzz and value for the brands we serve. 

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