If you want people to know about something, you have to tell
them. People tend to patronize brands that they know and trust. There is no
suitable means to showcase what you offer than to spread the word fast with
public relations/publicity.
As a matter of fact, when launching out a new
product or service, the best bet to generate a reasonable amount of attention
is a properly planned PR campaign; Advertising at this point will not be
effective at all.
Public Relations create credibility! There is nothing like
getting information from a widely read newspaper, TV show, radio program. It
can never be compared to placing and advert. I am not saying that Advertising
does not have its role to play in brand building, but you really cannot do
without public relations.
With the efforts of SLEEK
PR, we will expose you to all kind of media and the chance to tell the
world what you think they should know.
We all know what publicity can do for our business,
profession, NGO e.t.c. but incase you don’t, am going to let you know on a few
secrets. Good publicity can help you:
·
Create
awareness
·
Position
you as an expert in your field
·
Launch
a new product- without Advertising
·
Establish
your brand in the mind of your target audience
·
Drive
sales
·
Correct
wrong impressions about you or your organization
·
Build
credibility.
GOOD PRODUCT-GREAT
PUBLICITY-GREAT BRAND
Some businesses have the greatest product but how come no one
ever hears about them? Some artistes are
so good at what they do but you wonder why they are not known! The answer is having a good voice, movie,
product is never enough. Without publicity any good idea is like a light hidden
that can never be seen.
At SLEEK PR, we
understand the importance of Publicity to your business and how busy you are to
do all the work yourself. Developing and implementing an effective PR campaign
can be time consuming and tedious but we can take that pain away, save you time
which of course is money.
We utilise
the power of publicity to generate buzz and value for the brands we serve.
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